In the world of
business, market intelligence is one of the key weapons in the arsenal of an
organization to maintain competitiveness.
This involves gathering and analyzing information related to a specific
market, service or product. This
requires detailed knowledge of not just the market, product or service, but
also about product and technology life cycles to understand the phase of business,
growth abilities, saturation point, etc. can be gleaned from such a
report. Thus, it can be seen that a
report of this nature can only be provided by a team comprising business
experts and technical domain experts, among others. Such a report will also be able to throw
light on the size and volume of a market, the potential income and profits that
can be generated from a business, and other such details.
A good starting
point for attempting any predictions involves picking up trends in that
field. Market studies are no different,
and neither are Patents. Picking up
trends in either matter would lead to a large cache of information, which in
the right hands would become a powerful tool that can be wielded in a variety
of ways. The nature of trends could
include trends in filing in countries, the timing of filings, product launch
trends, new and players’ emergence trends, and so on. As can be gleaned, preparation of such
reports requires a person with a keen knowledge of market forces, product
life cycle, technology lifecycle, patent lifecycle, international patent laws,
and the like.
Type of
documents relevant: patents, news item, brochures, marketing materials, etc
Timeline:
dependent on requirement
Jurisdictions:
dependent on requirement
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